根據藍燈書屋（Random House）及左格比民調公司公布的調查顯示，即使電子書越來越方便，百分之82的美國人依然偏好閱讀紙本書。但是民調也發現，30歲以下的受訪者，百分之13可以接受紙本或電子書，65歲以上的受訪者願意接受的比例則只有百分之6。
民調人員左格比說：「紙本書顯然最受歡迎，但是如果你看有百分之10以上的年輕人，對於什麼樣的書籍形式都可以接受，你就有點看到未來的趨勢了。」
百分之39的受訪者表示，每年購買1-5本書，百分之22的受訪者購買書籍的數量超過16本。根據這項針對8200名成人所做的調查，他們最常在線上書城或連鎖書店購買書籍，只有百分之9的受訪者表示，他們最常到獨立書店買書。百分之77的受訪者表示，他們到書店尋找特定書籍的時候，很想購買額外、計畫之外的書籍。
超過半數的受訪者承認，選擇書籍的時候，封面設計吸不吸引人佔很大一部分因素，30歲以下的受訪者最愛用封面判斷這本書是否精彩。超過三分之一的受訪者表示，他們購買某本書是因為另一位作者的推薦。對於喜愛的作家，女人比男人更容易購買他的後續作品，比例是百分之92比86。
來源:路透社
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